In my role leading national social media for Cricket Wireless, I’ve been collaborating with a cross-functional team to amplify the company’s multi-year, multi-platform sponsorship of WWE. We’ve teamed up to drive participation in a national sweepstakes and promote in-store meet and greets around the country. I also had the opportunity to attend WrestleMania 32 where I hosted a group of social media influencers who were invited to attend the big show and share their experiences. The event set a new attendance record as over 100,000 fans from all 50 states and 35 countries converged on AT&T Stadium in Arlington, Texas. I was honored to be there and thrilled to be surrounded by so many fans, friends and colleagues.
I’ve had some amazing opportunities in my career and wanted to share three lessons that led me to experience that pop culture extravaganza in person.
- Engage the experts. I’ll be the first to admit that I’m not a wrestling expert! However, I had the pleasure of watching the show with several super fans and I used that as an opportunity to learn more about the backgrounds of different Superstars and Divas and to better understand the intricacies of how the action unfolds in the ring. I also picked up some wrestling lingo so I’ll be more in the know at my next WWE event. That experience was a great reminder that the fastest way to learn anything is to seek out experts and learn from them. I apply this in my work every day as I rely on my colleagues and agency partners for advice, insights and action items to help me move projects forward.
- Nourish your network. There are times in our lives and careers when we all need tag team partners, whether we’re inside of the ring or not! At WrestleMania 32, John Cena returned and teamed up with The Rock to help him win a match. It was an electrifying moment and reminded me of the people that have come to my aid as I’ve climbed the corporate ladder. At every step of my career, I’ve been supported by mentors, colleagues and friends. In my role leading national social media for Cricket Wireless, I rely on a team of internal and external partners to execute integrated campaigns and drive business results. I’ve found that the more you give, the more you get and that applies whether you’re laying the smackdown or working overtime to help a coworker with a project.
- It’s never too late. After the show was the after party! I stopped by the official after party and spotted a few Superstars, including “Stone Cold” Steve Austin, Dolph Ziggler and Shane McMahon who was just coming out of his Hell in a Cell showdown against The Undertaker at WrestleMania 32. I also had a chance to chat with Diamond Dallas Page. I learned that Dallas pursued wrestling in his 20s but a career inside the ring didn’t work out for him so he worked as a wrestling manager for over a decade. In his mid-30s, he became the oldest rookie in wrestling history. His career didn’t really take off until he was 39 and he was ramping up at an age at an age at which most athletes are retiring. Dallas went on to become a three-time world heavyweight champion and he duked it out in the ring at WrestleMania 32, two days before his 60th birthday! He’s a great reminder that it’s never too late: with enough perseverance and passion, you can do anything you set your mind to.