When it comes to social media marketing, visual content has a powerful impact on reach, engagement, and sales. Images and videos are key elements for driving engagement on Facebook and Twitter. Graphics are the cornerstone of content on Instagram, Pinterest and Snapchat. Blog posts and articles with images get 94% more views than those without. In other words: images are now the currency of the web.
Brands need to leverage visual marketing to stand out from the crowd and connect with customers.
Here are ten tools that make it easy to create great graphics quickly and consistently — even if you’re not a designer!
If you’re looking for a simple way to tweak your photos on the go, Afterlight is a great app for quick and straight forward editing. Their simple design will give you the look you want in seconds, thanks to 75 unique filters, 78 textures and over 100 unique frames. Afterlight.us
This one of my favorite web-based tools for creating beautiful designs and documents. They have a simple drag-and-drop functionality and library of professionally designed layouts that make it easy for you to create great graphics, whether you’re creating a presentation, a poster or an image to share via social media. https://www.canva.com
Ever wonder how those Instagram celebrities always seem so flawless? Check out Facetune, a handy app that helps you fake perfect skin. This mobile app makes it easy to smooth creases and wrinkles, even out skin tone and erase zits with a few simple swipes. http://www.facetuneapp.com
A picture may be worth a thousand words, but words and pictures are a powerful combination. Over is a mobile app that lets you add beautiful text and artwork to images. http://madewithover.com
Some editing apps allow for more creativity than others. PicLab empowers you to enhance your images by applying filters and photo effects, and adding an ever-growing collection of shapes, light FX, textures, borders, patterns, and more. PicLab.com
If you’re looking for a simple web-based tool to create graphics and collages, check out PicMonkey. The features make it easy for you to edit photos, touch up portraits and design images from scratch. https://www.picmonkey.com
Need an affordable alternative to Photoshop? Pixlr offers a variety of great tools to help you edit photos across web apps, desktop and mobile devices. Pixlr Mobile offers a powerful photo editor that lets you quickly crop, rotate, and fine-tune any picture, free. The Pixlr web app enables you to apply quick fixes, overlays, filters, and stickers to take photos to the next level. https://pixlr.com
Snapseed is one of my go-to apps for editing mobile photos on the go. This robust photo editing app that makes it easy for you to enhance pictures by swiping to select different effects. You can crop, rotate, add contrast, enhance brightness and add a wide variety of filters. This is one of my favorite apps for editing mobile photos on the go. iPhone / Android
Sometimes the things you take out of an image can make it stronger than what you leave in. This mobile app that lets you retouch photos by removing unwanted elements, like blemishes or distracting objects. TouchRetouch.com
Quotes are a powerful way to convey information or inspiration and they’re incredibly popular across social media platforms like Facebook, Twitter and Instagram. Wordswag is a mobile app that lets you create beautifully custom text layouts in seconds. You can easily overlay text on an image or create unique visuals using quotes that you love. http://wordswag.co
Have any suggestions I might have missed? Let me know in the comments section below.