In honor of Mother’s Day, my team at Cricket Wireless launched a social media campaign encouraging moms to be a part of the picture — literally. This viral video generated over 1 million views and was recognized as one of the 10 most watched ads on YouTube in May 2016.
#PhotoMombing: verb: When a mother photobombs their kids’ pictures, often causing laughter, embarrassment, and retakes.
Curious about the behind-the-scenes planning that goes into making a viral video? Check out my blog post on 4 steps to creating content that connects.