My team at Cricket Wireless has a multi-year relationship with WWE and we’ve leveraged that to give people something to smile about. As part of this sponsorship, we’ve hosted in-store meet and greets around the country with WWE Superstars, sent lucky fans on all-expense paid trips to WrestleMania and SummerSlam, and more. I’m especially proud of our work to bring the popular John Cena Meme to life. We collaborated with a cross-functional internal team, worked with agency partners, and tapped The Champ himself to create a viral video that’s generated over 20 million views. Our John Cena Surprise video landed on the list of the Top 10 Most Watched Ads on YouTube in June and we snagged the #1 spot on the list in July 2016!
Check out the Unexpected John Cena Prank video below:
Curious about the behind-the-scenes strategy that goes into making a viral video? Check out my blog post on 4 steps to creating content that connects.